This has been a long time in the making and SU! has done a lot of research to bring this exciting change about.
So exactly what does that mean? Well a few things. Some sad, but mostly GOOD!
Let's start with the sad. But actually, it's not too sad. 30 colors will be retiring on June 30, 2010. A few I will really miss like Taken with Teal, Close to Cocoa, and Creamy Caramel. But I won't miss most colors like, Sage Shadow, Handsome Hunter, Yo-Yo Yellow (*ouch* that's bright!). You can download the complete retiring list here under the "Fond Farewell" pdf. And if one or more of your favorites is on that list, my suggestion would be to stock up on ink refills and cardstock now because I'm pretty sure it's a "while supplies last" kind of thing.
But now for the really exciting parts....SU! has re-organized their colors into "color collections" i.e., Brights (that are happy but not neon), Regals (which are very rich and warm), Neutrals (which are extremely versatile base colors), and Subtles (which are softer but not baby-ish soft like before). The neutral aspect I'm most excited about is this: A lot of my projects use Kraft cardstock as a base. They will still have Kraft but now they've changed the name to Crumb Cake. Same color, different name. Big deal, you say? Well, because now it has an official name, we'll be able to get stamp pads, markers, and accessories in the Crumb Cake color. YIPPEE!!! Also, there will be some new core colors that they will add to the "color collection" groups. You can download a copy of the new color collections here under the "New Colors" pdf.
Also, SU! will be bringing back some of the past "IN" colors. I'm SO excited to see Pacific Point and Riding Hood Red again! **AND** if you know about SU!s "IN" color program, you know that in the past they only kept those "IN" colors for a year before they were retired. Now they will keep them for two years. YAY!!
So does this change mean anything to you, my customers? Well, yes and no. No, because although the colors will be retired, you will still be able to use them on your favorite craft projects. They won't dissolve on your shelf come July 1! You bought them because you loved them so play away! And yes, because there will be new colors and accessories to love and play with. And because there will be fewer colors offered, SU! will be able to offer more accessories in those colors than ever before...A win-win situation!
So, basically, Stampin' Up! is updating their color palette to fresh, hip, colors. The kinds of colors you will want to create with over and over again. New colors, new color combinations, new inspiration! Change is good! :)
Go create something...it's good for you!